Moon Motor Car Company button.
Moon Motor Car Company button.

In 1905 the first Moon automobile was an advantageous five-passenger touring model with a 35hp four cylinder Rutenber engine. This debut model came equipped with shaft drive and a sliding gear three-speed transmission

Moons were not the most expensive cars around, but at $3,000, the first examples were big risks. It took five years for the price of Moons to drop to a more reasonable $1,500 to $2,000 and the slogan “Priced Within the Bounds of Reason” was introduced. 1913 saw the release of the first Moon six cylinder. Typically, these were of L shaped heads.

Joseph Moon died in 1919 and his son-in-law, Stewart MacDonald, took control of the firm and sent production and sales figures soaring. In 1919 production figures were 1,633 cars and in 1924 the factory was at it’s peak with 7,567 cars made. Merely five years on and the Moon automobile name was out of business.

(source: KTS Motor Sports Garage)

The 1914 Moon Light Six-50 Streamline was priced at $2,150 and the Six or Seven Passenger model at $2,225. Fully Equipped, including DELCO Electric Cranking, Lighting and Ignition.

Moon Motor Cars Company shield.
Moon Motor Cars Company shield.
1905-1930 Moon radiator emblem. (source: Apijunior)
1905-1930 Moon radiator emblem. (source: Apijunior)
1924 Moon emblem. (image: Segura)
1924 Moon emblem. (image: Segura)
1924 Moon wheel-hub emblem. (image: Segura)
1924 Moon wheel-hub emblem. (image: Segura)
Moon ad.
Moon ad.
1908 Moon ad.
1908 Moon ad.
1911 Moon ad.
1911 Moon ad.
1925 Moon Roadster.
1925 Moon Roadster.
1922 Moon 6-48, USA.
1922 Moon 6-48, USA.