In 1934, Mathis had financial problems while Ford wanted to increase production and the Mathis plant in Strasbourg seemed to be more suitable than the one in Courbevoie where Tracford had been produced.
A joint venture of Ford and Mathis was created under the name of Matford S.A. which copied at the beginning the style of contemporary American and British Ford models.
The plan had been to produce the Matford models alongside those from Mathis but few of the latter were actually made.
The firm was reorganised in 1940 under the name Ford Société Anonyme Française and this company used the Ford trademark instead of Matford.
Matford cars achieved success at the Coupe de Dames (1936) and at Monte Carlo (1938).
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