The “Lion” was powered by a 40hp, four cylinder engine. The company’s slogan was “The Lion Forty runs like sixty”. On June 2, 1912, the factory burned to the ground, one fireman was killed, and more than 150 cars inside were destroyed, including the prototype of the “Lion Thirty”. Damage was estimated at $350,000, but the company was only insured for $180,000 and by mid October of 1912 they went into receivership.

Lion Motor Car Company emblem. (source: Radiator Emblem Collection)
Lion Motor Car Company emblem. (source: Radiator Emblem Collection)