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A comprehensive archive of emblems, car company histories, logos, reviews of typographical and marketing applications, design features and just about anything that is automotive related.

  • AIR
    AIR book title
  • Alpine’s New Typographic Identity
    Alpine "A".
  • Artes Campeador : 1967
    1967 Artes Campeador emblem.
  • Artes Gato Montes : 1971
    Artes Gato Montes logo.
  • Audi A1 by Damien Hirst
    2011 Audi A1 by Damien Hirst.
  • Audi R8 Book
  • Audi Typographic Relaunch
  • BMW Art Cars
    1976 BMW 3.0 CSL Art Car by Frank Stella.
  • Cadillac Crest Evolves
    Cadillac Crest
  • Cartype Poster
    "CoolType" poster by Segura.
  • Chicago’s Motor Row
    Motor Row street banners. (©Photo by Segura)
  • Chrysler HEMI Heritage
    HEMI "Beat It" ad.
  • Clearview
    Clearview 1-B characters.
  • Corvette C7’s new flag
    For the seventh-generation Corvette, the 2014 Corvette Crossed Flag logo has a more angular and swept appearance – a proportion that echoes the new car and suggests speed. It is also a more detailed representation, showing greater depth, color and attention to detail.
  • Daimler-Benz and Auto Union
    Daimler-Benz and Auto Union.
  • Dodge Challenger – 40 Years
    1970 Dodge Challenger R/T Convertible emblem. (©Photo by Segura)
  • First Digital Owners’ Manuals
    Chrysler Group's Digital Owners' Manuals.
  • First Vehicle App
    Chrysler Vehicle Jeep Grand Cherokee information App. (source: Chrysler)
  • Fisher Body
  • Ford House Brand
    Proposed 1966 Ford logo by Paul Rand. (source: Paul Rand)
  • Futurama 1939-40
    "I Have Seen The Future" button from the GM Futurama event at the 1939 New York Wold's Fair.
  • Futurama 1964-65
    GM Futurama exhibit catalog from the 1964-65 New York World's Fair.
  • Gas Ration Stickers
    “A” gas ration sticker.
  • GM birth
    GM's September 16, 1908 certificate of Incorporation.
  • Isle Of Man
    Sounds Of Speed
  • Lohner Porsche : 1899
    1989 Lohner Porsche Hybrid. (image source: Christophorus Magazine)
  • Lohner-Porsche Semper Vivus : 1900
    1900 Lohner-Porsche System logo on the Semper Vivus. (©Photo by Segura)
  • Model Decals
    Tamiya Audi Quattro body decal.
  • Motor Mundial
    Motor Mundial issue number 75.
  • Mr. Goodwrench
    Mr. Goodwrench button.
  • Pirelli P-Slot Wheel
    Pirelli "P" logo. (source: ©Pirelli)
  • Porsche 356 Nr.1 Roadster : 1948
    1948 Porsche 356 Nr.1 Roadster. (©Photo by Segura)
  • Porsche crest update
    2023 Porsche crest update. (source: Porsche)
  • Porsche museum
    Porsche Museum (source: Porsche)
  • Porsche P-logo
    Porsche P-logo option. (source: Porsche)
  • Porsche Reutter Coachworks
    Reutter Coachworks logo.
  • Prancing Moose
    Prancing Moose slanted emblem. (image source: ©Dave Barton)
  • Renault’s New Type Identity
    Renault "Carname" typeface. (source: Production Type)
  • Save Gas
    Federal Fuel Administration fuel Physician's Car sticker.
  • Temporary Traffic Control Zones
    R1-7 WAIT ON STOP sign design details.
  • The ABCs of the Automotive Industry
    ABC book.
  • Trope+Segura
    Trope+Segura joint.
  • Volkswagen “Fast” mascot.
    Volkswagen "Fast" mascot.
  • Volkswagen & Speedy Gonzales
    Speedy Gonzales character.
  • Volkswagen Art Car Campaign
  • Volkswagen Beetle Art
    Volkswagon Beetle Art “Taking Flight” decal by Mibo.
  • Volkswagen Kills Rabbit Name
    Volkswagen Rabbit emblem.
  • Volkswagen logo buses
    Volkswagen Chanel Perfumes Cosmetic bus.
  • Volkswagen new signature typeface
    Volkswagen's new signature typeface by MetaDesign in collaboration with Hannes von Döhren. (before on left and after on right).
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