LEVC (London EV Company) has a new, up to date branding that reflects their advanced engineering and design, world class commercial quality and reliability standards that remain at the heart of the company.

London Electric Vehicle Company (LTC) has relaunched as LEVC, marking the next stage in the company’s transformation. Underpinned by an investment totalling £325m, LEVC, a wholly-owned subsidiary of Geely, has the single-minded ambition to be the urban commercial vehicle provider of choice for cities around the world.

The new name and logo successfully combines the company’s 100-year plus taxi heritage and its commitment to advanced EV technology.

The inspiration for the new brand logo came from a combination of their history, and that of the taxi trade, and mythology. The horse is where the taxi trade first began with the horse and cart used to move people around the city of London. The horse displays many of the characteristics of LEVC’s products and the people that drive them; reliable, trustworthy, safe and always there to help and assist. The inspiration for the wings came from Pegasus; always there to help the Hero and fly where others cannot.

(source: LEVC)