Lada is a brand of cars manufactured by AvtoVAZ (originally VAZ) which is a Russian state-owned company.
The first cars manufactured by AvtoVAZ were produced with technical assistance from Fiat and marketed under the Zhiguli designation. Renault took control of the brand in 2016. Technical assistance from the French company started in 2008, after it acquired a minority AvtoVAZ stake. Lada was re-acquired by the Russian government in 2022.
Automaker AvtoVAZ was formed from a collaboration between Fiat and the Soviet Vneshtorg (Department of Foreign Trade), and is based in the city of Tolyatti on the Volga River. Both sides discussed the proposal in Moscow, where Gianni Agnelli, the owner and nephew of the founder of Fiat, and Vittorio Valletta, the president of the company, had arrived from Italy.
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