In 1900 he built his first car named Reber. The Reber survived one year. Meanwhile he engaged the German engineer Victor Jacob from Daimel who designed cars with four cylinders and later six cylinders for him.

Their slogan was: “From steel bar to finished car”. The first years there was a script only at the radiator, here you can see the radiator emblem of the last year. 

(source: Radiator Emblems)

ACME emblem. (source: Radiator Emblems)
ACME emblem. (source: Radiator Emblems)
The Acme logo.
The Acme logo.
1908 Acme ad.
1908 Acme ad.
Acme car in Kalamazoo, Michigan, 1909 Glidden Tour. (source: National Automotive History Collection, Detroit Public Library)
Acme car in Kalamazoo, Michigan, 1909 Glidden Tour. (source: National Automotive History Collection, Detroit Public Library)